Customer success is the effort a business undertakes to assist its customers to be most successful, both with its product and packaging. And the wrong packaging can destroy an otherwise great product. This is why packaging design is really important. At the same time, designing product boxes can be difficult for beginners to navigate on their own. But thankfully, Top Custom Boxes knows all the ins and outs of packaging. Your product packaging must overcome several challenges to ensure it creates a secure box for the product while remaining pleasing to the customer. Given the stakes, it is the need of the hour to consider how you are addressing these top eight challenges of product packaging.
1- Excessive Packaging for Product Boxes
One vital area to consider in designing product boxes is choosing the right box. When it comes to packaging, you must use the right amount of it. This means do not go for a huge box to house a tiny carton. Instead, you must have a variety of different box sizes that can fit all of your different products with great ease. Also, keep in mind that you need a box that is a bit bigger than the dimensions of your goodies. This factor qualifies you to wrap your products with safety. Besides, design the boxes by following the dimensions and the contours of the items that will go within.
2- Boring Designs
Furthermore, if buyers are not excited by your custom product boxes, they are not going to choose your product over countless other choices on the shelves. This means that you have to add some sort of design element to your packaging to avoid leaving too much white space. It also means that you should incorporate an enticing colour scheme based on your brand, product, and customer base. Besides, custom design effectiveness depends a great deal on memorability. You get the chance to make an impression on scores of potential buyers, promoting brand awareness and earning more sales. To do so, you need to create a memorable package design.
3- Illegible Font Styles
While typography on custom printed product boxes may seem like a minor detail, it matters more than you’d think. If your potential customers cannot read your packaging, they likely are not going to purchase your products. As a result, you have to make certify that your packaging is perfectly legible. Sometimes, fonts can be hard to read or confusing. So make certain to test out your fonts with all of your copy before you go ahead with packaging production. Above all, the right typography grabs your customers’ attention and drives them to read more about your product.
4- Unprofessional Look
A disorganized design or no design of product boxes wholesale at all can make your brand look unprofessional. Your buyers may not know how you run your business, what your resources are or how large-scale your operation is. But failed packaging creates a bad impression of how your business operates. This factor messes with their perception of your true brand. Thus, to make your brand look more professional, use your company logo and contact details. Also, add directions for using your product.
5- Lack of User-Friendliness
To be effective, custom product boxes need to be user-friendly. There is nothing worse than dealing with difficult packaging. Just think about how annoying it is to get items out of plastic packaging with multiple layers, twist ties, etc. Now think about how your buyers would feel the same way. It must be fairly clear that making your target customers feel rage is a bad way to encourage repeat business. Making it easy for them to remove your packaging and access the product inside is a vital part of building a positive user experience. This is why your packaging should be just enough to protect and secure the product without being too over the top.
6- Too Much Information
Try to avoid packaging your product by highlighting excessive information and details. This thing can confuse people and turn them off from purchasing the product that they were interested in. You should know what is vital for customers to see other than all these unnecessary data points. Add instructions about how to use or assemble the products inside the box.
7- Poor Product Protection
A lack of proper product protection is an obvious issue. When buyers open a package to find the product damaged, they are bound to be unsatisfied. You may then lose money on offering refunds or replacements. The problem is often excess space or a lack of protective cushioning or weak box material. Thus, your package design must offer reliable product protection.
8- Misrepresentation through Product Boxes
Some product boxes create the impression that a product provides more than it does. And, while some brands may think it is worth it to mislead customers to earn a quick sale, it is an ill-advised practice in the long run. Tricking your buyers is a great way to eliminate their trust in your business. And, with that trust broken, they are unlikely to ever buy from you again. So, whether the packaging physically makes an item look larger than it is, or you make promises the product won’t deliver, dishonesty of any kind is always a bad idea.
In today’s competitive era, packaging design problems can make a bigger difference than you think. As people interact with your packaging, they form perceptions of your brand, either negative or positive. Unsuccessful product boxes can lead to poor perceptions of your brand. On the other hand, packaging issues can also confuse customers, resulting in a negative attitude towards your business. And a good package design achieves a positive perception. With thoughtful design, you can foster brand awareness, and better protect your products. Also, you can save money and improve buyers’ attitudes towards your brand.